Archive | August, 2005

Don’t take your eyes off France…

Summer brings fresh crop of labor reforms to France… France made front news (see editorial of 14 August) as the government announced that effective immediately small companies could hire staff in France on an “employment at will” principle for up to two years, or in other words to terminate without cause staff hired under such [...]

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China – Specialty Aluminium Extrusion – Including Healthcare Product- Manufacture

China – Specialty Aluminium Extrusion – Including Healthcare Product- Manufacture

Fully integrated Chinese manufacturer � from mold production through to extrusion and milling and processing of parts, supplies large US and European companies with high quality, economic solutions for their manufacturing and assembly components. In addition is a major supplier to international companies based in China. Company is certified to ISO standard as well as [...]

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The Secret of Successful Innovation – Mike Warren

Innovation is at the heart of long-term growth, shareholder returns, and the ability to remain at the leading edge of the market. Much has been said about innovation and its importance to the growth and prosperity of the healthcare industry and this has raised a number of questions about what actually drives success. Whilst many [...]

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Medical Marketing Recruitment� Inbreeding not Hybrid Vigour? Jon Bown

Marketing as a philosophy and crucial function within commercial organisations was born in the 60�s, with classical consumer companies including Kellog�s, Proctor and Gamble, Unilever, and other leading consumer goods companies, who foresaw the importance of customer understanding, brand image and awareness as the crucial tool in developing and communicating their product and service benefits [...]

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Sales Execution Schizophrenia  – Juggling a Diverse Product Mix Effectively © – Jim McLean

Sales Execution Schizophrenia – Juggling a Diverse Product Mix Effectively © – Jim McLean

Healthcare sales and marketing executives and managers are increasingly finding themselves carrying a wider and deeper bag. Within the bag may be a mix of disposable, lower priced reusable, capital purchases, and service contracts. More and more of us are finding ourselves responsible for the success of a product line where the individual components of [...]

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