Invacare Reorganizes In The Second Largest Homecare Market - Germany

Invacare announced today that they were consolidating their sales organizations in the second largest homecare market in the world - Germany.

The new organization will be known as Invacare Aquatec.

Following the acquisition 2 years ago of Domus, the Aquatec and Invacare organizations in Germany had remained in separate locations (one in the north and one in the south). Standard Invacare homecare products moved to Aquatec shortly after the acquisition - but now the original Invacare Company (save for some power wheelchair manufacturing and a few functions) is being moved to the Aquatec headquarters in Isny (near Munich). Isny of course is home to the worlds leading bathlift companies.

There will no doubt be savings including a headcount reduction.

To readers of this blog this will be no surprise as the German market continues like most of the world to cut deeply into reimbursement benefits.

By the way it seems to me that centralizing the sales and marketing activities could also bring some customer benefits…

You may want to read the recent related posts:

German Homecare Market - An Insiders Perspective - Adrian Thyssen

Who Is My Customer? - a Story of Achievement in Germany - Adrian Thyssen