Rehacare Europe 2006 – And The Winner Is

Reha has now come and gone again and I have decided to choose a winner.

Handicare is the winner, and this is the reason.

Less than a year after acquiring

Movingpeople , Handicare has done a great job of presenting one face to their European customer. Their booth was simple and clearly branded. In addition and probably most important was that their employees represented their newly merged company with passion.

Besides the people, Scandinavian and Dutch companies have a strong commitment to closely match product with “real” customer needs and add value.  Handicare is no exception. Customer (consumer, dealer, reimbursement agency etc) needs first – the China gold rush second – if you get what I mean.

I first wrote about this in November last year.

Here is also a related editorial

The Return Of The Homecare Vikings

Oh, I also wanted to mention Otto Bock who did a noteworthy job of presenting mobility and lifestyle enhancing products.

With all the reimbursement issues going on notably in the US right now, you cannot help wonder if these issues would have been at least partially mitigated if the manufacturers had focused (like Otto Bock) more on what these products really mean to consumers as opposed to the usual manufacturer/ dealer rhetoric.