Sunrise Medical - Evolution

In a far reaching move to be ahead of the game in the new world order of NCB (National Competitive Bidding), reimbursement cuts worldwide and Asian competition - Sunrise Medical CEO Mike Hammes has announced a fundamental structural change.

As from July Sunrise Medical will split into two distinct organizations, Sunrise Mobility and Devilbiss Healthcare. Hammes while being overall group chairman will run Sunrise Mobility and Kees Regeling will run Devilbiss Medical as its President and CEO. The change is not purely superficial and customers will be required to order their products from the distinct responsible business.

In addition to the above the sales force of the specialty ART group will be combined with the Sunrise Mobility salesforce.

In an excellent communication package - including a video, Hammes outlines clearly the reason for change as well as admitting to not necessarily having all of the answers in this change process.