Just a few days ago we referenced and commented on the changing face of the distribution channel in the homecare industry in the US and Europe.
In that article we highlighted by way of example Merits (a general homecare manufacturer) and Shoprider (predominantly a scooter manufacturer).
Kymco, a motor cycle manufacturer based out of Taiwan has now established Kymco Healthcare in the UK where they will now have a direct local presence – in fact they are busy recruiting a sales organization.
From OEM product introduction to direct in about 3 years or so. Not bad.
So what? Well it is just another example of where an OEM relationship established by healthcare companies that have shared their product and market expertize has led to a direct market entrance by the Asian manufacturer.
Innovate in the distribution channel or else.
