New consumer company parent Phillips will no doubt be pleased with the recently announced direct ship to consumer program that Respironics has instituted in the United States for several of it’s obstructive sleep apnea consumables.
Full details are available from their sleepapnea site which lists their business provider services.
The service provides suppliers the opportunity of having sleep apnea supplies shipped directly to consumers homes, thus eliminating one additional step in the supply chain. The local supplier simply places the order online, elects to have the goods shipped directly to the consumers point of use – and that’s it. The supplier retains their customer without having to bother with inventory, logistics and other unwelcome costs.
Smart innovative move in the current industry environment where innovation in some cases seems to have taken a back seat to Medicare and competitive bigging squabbles.
Trackbacks/Pingbacks
[...] By the way – I called this one in July. [...]