Press Release:
Handicare: moving forward – growth strategy
The German healthcare market, like most healthcare markets today, is undergoing fast and necessary change in order to serve a dynamically growing customer base – notably the aging population with increasing need for enhanced mobility.
Handicare has been recognised as a leading supplier of a wide range of high-quality, innovative mobility products in Germany since the 1990’s, establishing its own operation in 1999. To further strengthen our position in this marketplace, Handicare is continually looking for new, innovative solutions and organisational development.
We are proud to announce that, following a successful launch in various European countries, Handicare’s new power wheelchair Alex, offering a new level of comfort and choice, will soon be available in Germany, too. From 1 January 2010 the Topro products will no longer be exclusively distributed by Handicare. More new mobility programme details will be announced as we move forward.
Handicare, however, has not only seen new initiatives in the area of mobility. Earlier this year, we successfully introduced the SystemRomedic, adding a complete transfer and lifting programme to our portfolio. Our ‘Leichter Leben’ concept has now become established and, with a growing private market, we anticipate further growth in this area. To achieve this, the product offering will continue to evolve.
Thomas Appel, who has played a leadership role in building Handicare in Germany, has decided to look for new challenges. He steps down from his position as general manager with immediate effect. Handicare thanks Thomas for his contribution over the years.
Handicare has engaged Frank Barlin, Managing Partner at Sibaya LifeScience! – a renowned European healthcare management consulting company – to lead the executive search for a new general manager and ensure a smooth transition.
Per Gunnar Borhaug, President and CEO of Handicare commented “We are confident that Handicare is well-positioned for future success and we will continue to provide you with the best possible solutions and support. Of course, we will keep you informed as we move forward”.
About Handicare
Handicare, one of the fastest growing healthcare companies in Europe, offers solutions and support to increase the independence of disabled or elderly people as well as to improve the convenience of those who are caring for them. The Group’s extensive range of products is designed to satisfy specific local market needs and includes high-quality mobility products, patient handling and bathroom safety products, stair lifts and car adaptations, as well as medical consumables and technical equipment. Handicare, headquartered in Moss, Norway, has long-established operations in Sweden, Denmark, Germany, the Netherlands, United Kingdom, Belgium, Poland, USA and Canada, and distributes its own products to an additional 30 markets. The Handicare Group reached a sales revenue of 225 million Euros in 2008.
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For more information, please contact:
Frank Barlin
Tel.: +49 (0)8142 4447770
Rens Schoenmakers
Senior Vice President
Tel.: +31 (0)492 593886
Per Gunnar Borhaug
President & CEO
Tel.: +47 69244458
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