Thomas Rossnagel has in his relatively short tenure at Sunrise as CEO (he was formally Sunrise European President) put his characteristic formula of higher value added, targeted product lines – together with maximum operational effectiveness in serving customers best – into practice. He is well known for having done this very effectively in Europe.
Sunrise has consolidated some functions between Fresno, Ca and Longmont, Co, relocated their seating business and is soon going to introduce a new ERP system. At the same time they will, according to Pete Coburn – be focusing on their key brands Quickie, Zippie, Breezy and Jay.
More details here:
Sunrise Medical Consolidates Plant Functions: We Have Reinvented Ourselves, Rossnagel Says – HomeCare Magazine article.
About Frank Barlin
Frank is the founder and managing partner at Sibaya. He provides recognized leadership in homecare consulting and has advised firms ranging in size from those listed on the NYSE and the LSE to early stage startups.
Frank’s international experience is broad-based, having spent his professional life based in Europe, the United States and South Africa. Prior to founding Sibaya in 2002 he was European Vice President for a publicly traded healthcare company.
In addition he has held various country general management positions and directorships. Recent home healthcare projects include European business development, acquisition strategy and advice, competitive benchmarking, Asian outsourcing and turnaround management. He works out of the Paris office.
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