Thomas Rossnagel has in his relatively short tenure at Sunrise as CEO (he was formally Sunrise European President) put his characteristic formula of higher value added, targeted product lines – together with maximum operational effectiveness in serving customers best – into practice. He is well known for having done this very effectively in Europe.
Sunrise has consolidated some functions between Fresno, Ca and Longmont, Co, relocated their seating business and is soon going to introduce a new ERP system. At the same time they will, according to Pete Coburn – be focusing on their key brands Quickie, Zippie, Breezy and Jay.
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