It seems to be common sense that innovation is one of the most intelligent ways to flee the price war in the rehab industry. In two weeks we all will see a lot of innovative products at Europe’s biggest rehab show in Duesseldorf. But is the common sense also proven truth? I doubt as far [...]
About Adrian Thyssen
Who is my Customer? A Story of Achievment in Germany.
Again Germany could be a sample how to deal with the complexities of the rehab market sucessfully. If you take the right decision on the trivial question: Who is my customer? To identify your customer is one of the basics in marketing. You do a segmentation or you “enlarge your pond”, it is a daily [...]
Follow @sibaya_com on Twitter
