Category — Healthcare Marketing

Are hospitals who limit ties with drug companies at a competitive disadvantage? | KevinMD.com.

KevinMD asks an interesting question, and goes on to summarize:

In a lot of ways, this is similar to the college recruiting of athletes. Schools that have rigorous academic requirements put themselves at a competitive disadvantage athletically. The same could be said for hospitals, who risk driving away doctors by limiting their ties with drug companies.

My own take is simply “absolutely not”.

On the related posts several other drug company / physician ethics / commercial questions are raised.

Medline has announced the acquisition of Sunchoice to enable it to enter the European market of hospital and institutional supplies distribution – leveraging their well established US know how.

Sunchoice gives them access to nearly 1000 UK nursing homes.

Medline has a relatively robust homecare business in the US and it may be only a question of time before they choose to add this to their European portfolio.

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Press release:

Handicare acquires Ligtvoet Products

Helmond – 30 June 2009 – Handicare acquires manufacturing company Ligtvoet Products, part of the Harting-Bank Group. Ligtvoet Products, also known as Lipro, develops and manufactures care and rehab mobility products for disabled people. The dealer organisation Ligtvoet will continue to be part of the Harting-Bank Group.

Ligtvoet Products, based in Helmond, the Netherlands, is a former family business which started as a bicycle manufacturer. Since 1965 Ligtvoet Products has specialized in developing and manufacturing high-quality comfort and rehab mobility products. Ligtvoet Products has a strong position in the Dutch market and export sales to Belgium and Switzerland. For now, Ligtvoet Products will continue to operate independently under the name Lipro. Handicare aims to integrate the company’s activities into the Handicare organisation by the end of the year. Handicare will take over all Ligtvoet Products’ staff.

Handicare is one of the fastest growing healthcare companies in Europe. The company offers solutions and support to increase the independence of disabled or elderly people as well as to improve the convenience of those who are caring for them.

The acquisition of Ligtvoet Products is part of Handicare’s growth ambitions. ”We will grow both organically and through acquisitions and we have a strong development internationally”, says Rens Schoenmakers, Senior Vice President Mobility of Handicare. ”With the expertise and products of Ligtvoet Products we are now able to offer a wider range of manual and power wheelchairs, and scooters. This will strengthen our position in the Netherlands as well as in other geographical markets,” says Schoenmakers.

”We are very positive about Ligtvoet Products becoming part of Handicare,” says Marco Jungschlager, CEO of Harting-Bank Group. ”The activities of Ligtvoet Products have a very good fit with Handicare. The organisation, expertise and extensive dealer network of Handicare can contribute to further development of the Lipro products. Additionally, we are very happy for our staff. Their jobs remain in the Netherlands, close to our operation in Helmond. Our Group will be able to fully focus on service and supplying solutions to the end users,” says Jungschlager.

About Handicare
The healthcare company Handicare AS, owned by Herkules Private Equity Fund, was founded in 1986 and offers solutions and support to increase the independence of disabled or elderly people as well as to improve the convenience of those who are caring for them. Handicare’s extensive range of products is designed to satisfy specific local market needs and includes high-quality mobility products, patient handling and bathroom safety products, stair lifts and car adaptations. Through its subsidiary Puls, the Handicare Group also has a leading position in Norway in the sales of capital goods and consumables to hospitals and institutions. Handicare, headquartered in Moss, Norway, has long-established operations in Sweden, Denmark, Germany, the Netherlands, United Kingdom, Belgium, Poland, USA and Canada, and distributes its own products to an additional 30 markets. The Handicare Group reached a sales revenue of 225 million Euros in 2008.

About Harting-Bank Group
Harting-Bank B.V., owned by NPM-Capital since 2006, was founded in 1836 and is a service-provider and supplier of care and rehab products for disabled people. The company focuses on the Dutch market, where it offers services on behalf of various customers to their clients. Customers include local authorities and health insurers. The Harting-Bank Group operates under various labels, including Harting-Bank and Ligtvoet. The Group has country-wide coverage with over 25 independent operations. Harting-Bank has chosen to focus on service and supplying solutions to end users and on qualitative and controlled growth. The Group reached a sales revenue of 100 million Euro in 2008.

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For more information, please contact:
Juliet de Kleijn
Communication Specialist
Handicare
T: +31 (0)492 593893
M: +31 (0)6 46308415
E: juliet.dekleijn@handicare.com

The healthcare system in France is the envy of most developed countries of the world. France is also the worlds 5th largest country in terms of GDP.

This makes the above event one of the world’s top events from a business potential for those that have an interest in the rapidly expanding healthcare sectors concerning geriatrics, disability, homecare and institutional care – as the ageing population moves from acute to chronic care.

GerontExpo-handicap provides a venue for updating on the latest technologies, products, policies and trends as well as providing significant business opportunities for either manufacturers, distributors or service providers to significantly enhance their business by finding the right business partners in France and internationally.

As a plus HIT 2009 (Health Information Technologies) – will take place in the same venue and will be linked to GerontExpo-Handicap. HIT represents the rapidly growing French Healthcare IT industry and is expected to have over 100 participating companies – large and small.

Frank Barlin – Sibaya LifeScience! Managing Partner will be attending and can be contacted here.

Days Healthcare Germany – according to this announcement on their website has announced that they will be closing their German business effective end June. Days Healthcare Germany is part of the Irish multinational DCC group and was formerly known as Casacare.
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Market rumors abound that pharmaceutical sales reps at Pfizer may be the next to go. CNBC and Bloomberg are announcing the possibility that 2400 US domestic sales employees (about a third of the sales force) may be let go due to off patent drug expiry, and no doubt the current world financial crisis?

The irony is that we reported about a month ago that Pfizer was ranked number 1 in traditional detailing by physicians.

Pharmaceutical Sales Rep Calls And Sales Force Effectiveness – The Trend

It would not surprising of course to see sales rep layoffs coming in the medical device business as well – judging by the recent news at Cardinal.

Economic Downturn Hits Hospital Supply And Medical Device Business