Category — Healthcare Marketing

Cardinal Health, citing reduced demand for equipment capital budgets in hospitals, has reduced their earnings outlook for 2009.

David Schlotterbeck, CEO of Clinical and Medical Products said, “With the delay in hospital capital spending, we expect softness in our capital equipment sales to continue in the second half of the fiscal year. It is important to note that more than 40 percent of our Clinical and Medical Products business comes from the sale of disposable products and remains stable. There are also segments of our capital equipment business less affected, and therefore we expect Clinical and Medical Products segment results for the fiscal year to be flat or better than last fiscal year.”

Cardinal Press Release:

Stock is expected to trade down when the market opens.

We stumbled upon this review from The Traveling Wheelchair.

In tough economic times with health care costs being assailed from governments, reimbursement agencies and insurance companies around the world one often loses sight of where some healthcare products, this one in the rehab space, are essential for daily living and quality of life.

Kenny remarks,

Oh what a marvelous morning it was when Brian from Hudson Home Health Care and Dennis from Permobil were standing at my front door with my new Permobil C350 Power Chair. I was elated by the sight of my new wheels and thought what a beauty it is with those silver rims! Brian and Dennis sat me in the chair while they did the final seating adjustment and instructed me on how to utilize the controls with all the features.

and goes on to describe the lifestyle but also essential clinical aspects of his new powered wheelchair.

Not only can my new Permobil Tilt n’ Space, which relieves pressure from my spine but the back of my new chair can also recline… The neatest feature of all is that my seat can elevate up to eight inches high. This feature is great for it helps me be more independent at home…

Here is the link again to read a very well written and complete account.

We have also written about another extraordinary powered wheelchair – Topchair – which enables the owner to climb stairs.

OK – now back to the business of rationing healthcare, manufacturing, outsourcing, exchange rates, restructuring, hiring and firing.

With the uncertainties of the new onslaught of Medicare cuts on respiratory equipment and the growing opacity and dynamism in the customer supply channel, Donald Spence, CEO at Philips Home Healthcare Systems has issued a statement putting paid to “rumors” that they – in effect – were “going direct” to consumers.

Rumors had been fueled by Philips-Respironics programs of drop-shipping supplies directly to consumers.

The company response is:

Supply Direct is a drop-ship service designed to help providers grow and manage their business. It enables
providers to order and directly ship OSA replacement supplies to their patients’ homes through a convenient
Web portal. This program was developed for and with the input of our customers to help them focus on patient
care, while reducing costs and inventory investments. This creates opportunity for homecare providers and
improves patient compliance.
o EncoreAnywhere is another example of how we are working together to meet market needs. The system
connects all the various care givers with access to a common view of patient compliance data and information
related to their patients’ sleep therapy. And it enables our customers to proactively gather, present and share this
information efficiently through a secure Web portal. This system is intended to provide a lower cost, more timely
and accurate methodology for monitoring patient acceptance to their therapy over manually intensive legacy
alternatives. It also provides a lower cost when changing prescriptions in the field.

The company has embarked on an advertizing campaign to make their perspective clear, in addition to this download on their website.

By the way - I called this one in July.

CMS (Centers for Medicare and Medicaid Services) announced that their actuarial report shows that Medicaid is set to grow 7,9% per year for the next 10 years, or roughly double the GDP rate of the US.

Good news for healthcare product manufacturers and providers if you believe the payer (reimbursement) side of the Porter model.

Of course for the more skeptical and realistic among us – watch out for the next wave of cost cutting for healthcare products and the elimination or downgrading of services.

The full report is available here.

SunSoul’s innovative solutions to skin concerns – both medical and cosmetic – respond to the growing focus on natural, convenient therapies and healthy lifestyle worldwide. Today’s enlightened consumer wants quality alternatives and compliments to conventional drug-based treatments, and costly time-consuming medical procedures.

SunSoul’s revolutionary fluorescent material is the first of its kind to selectively amplify narrow bands of healing light from the sun and deliver it to the skin while blocking the harmful ultraviolet rays (UV).

Science has long known the sun was good for you, but the dangers of UV light made exposure risky – until now. Now the quest for healthy skin can move back outdoors.

The materials have been clinically studied with their benefits supported by globally recognized skin specialists.

SunSoul’s advanced patented technology offers clients natural, effective solutions to their skin concerns – ageing skin, sun-damaged skin, acne blemished skin – while supporting a healthy, active lifestyle.

SunSoul is a Toronto-based medical company, made up of a team of globally recognized scientists and dermatology specialists, aiming to be a market leader in light technology to treat medical and cosmetic conditions of the skin.

www.sunsoul.com

We are pleased to introduce a new era in the field of aesthetics and cosmetic medicine.

The LipoTRON system is clinically proven in reshaping and reduce fat in the abdomen, thighs, breasts and neck. It increases blood flow to the tissue, dilating pores to increase product penetration.

This new non-invasive RF system uses radio frequency technology to LIQUIFY FAT with DEEP HEAT.

Please see attachments for clinically proven results, and if you have any questions please feel free to give me a call or set up an appointment for a demonstration.

Demonstration of Body Fat Treatment
Results of Clinical Studies

David Hong – RevecoMED
Anaheim, California, United States
Direct Contact +001.1.310.350.3422
http://www.revecoMED.com

Sialkot is an area in Pakistan that is noted for the production of medical products, most notably surgical instruments. Over the years there has been an increasing number of manufacturers from this region leading to a higher degree of competition as well as higher quality performance.

There is a high degree of interest from Sialkot surgical product manufacturers in search or international distributors and international distributors looking for surgical products on this blog.

We are therefore creating this separate post which hopefully will become a central point for both manufacturers from Sialkot and international distributors to meet.

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