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Innovation Does Not Always Help – Germany -See You At RehaCare

by Adrian Thyssen on October 6, 2006 in ! Thyssen Update, All, Home Healthcare

It seems to be common sense that innovation is one of the most intelligent ways to flee the price war in the rehab industry. In two weeks we all will see a lot of innovative products at Europe’s biggest rehab show in Duesseldorf. But is the common sense also proven truth? I doubt as far [...]

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Who is my Customer? A Story of Achievment in Germany.

by Adrian Thyssen on September 12, 2006 in ! Thyssen Update, All, Editorial, Home Healthcare

Again Germany could be a sample how to deal with the complexities of the rehab market sucessfully. If you take the right decision on the trivial question: Who is my customer? To identify your customer is one of the basics in marketing. You do a segmentation or you “enlarge your pond”, it is a daily [...]

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German Homecare Market – an Insiders Perspective – Adrian Thyssen

by Adrian Thyssen on September 5, 2006 in ! Thyssen Update, All, Editorial, Home Healthcare

From outside and far away the German homecare market seems to be very attractive. Biggest country in EU, strong economic basis and a long time established and accepted social system. As a result of this view nearly all producers of homecare products are trying to in the one way or the other to get a [...]

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