It seems to be common sense that innovation is one of the most intelligent ways to flee the price war in the rehab industry. In two weeks we all will see a lot of innovative products at Europe’s biggest rehab show in Duesseldorf. But is the common sense also proven truth? I doubt as far [...]
Tag Archives | marketing
Health Affairs Blog
Health Affairs Blog Health Affairs has entered the blogosphere as a new means of engaging readers in the health policy debate
Chinese Medical Device Market – SeekingAlpha
This The Red Hot Market for Medical Devices in China – SeekingAlpha is an excellent article from Evelyn Rubin which reviews the IPO filing by Mindray – a medical device manufacturer with a substantial China presence. The filing contains a host of useful information on the Chinese medical products market.
Who is my Customer? A Story of Achievment in Germany.
Again Germany could be a sample how to deal with the complexities of the rehab market sucessfully. If you take the right decision on the trivial question: Who is my customer? To identify your customer is one of the basics in marketing. You do a segmentation or you “enlarge your pond”, it is a daily [...]
European Healthcare Information Resource
The EU has recently provided this excellent portal http://health.europa.eu to useful health data in Europe. Go past the front screen which appears to be consumer related and there is very useful information on all aspects of healthcare in the European Union which will help in business planning, marketing and investing decisions.
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